Create the Perfect LinkedIn Profile


With opportunities everywhere – and more of them than before – you don’t pick talent. Talent picks you. When your job depends on finding quality candidates or impressing prospective clients, you need a personal brand that stands out. Using LinkedIn to build a strong personal brand goes deeper than a profile picture – it requires easy-to-implement tactics to cut through the clutter and show candidates who you are, what you believe, and that you know what you’re doing.

Your picture is the first thing candidates see. In fact, just having a picture gets you significantly more profile views and connection requests.* When it comes to profile pictures, make sure it’s professional, approachable, and friendly. And since connecting with people is your job, you may want to have your profile picture done by a professional photographer. Consider getting your whole team on board and having your company pay for it. 

Tips for creating a strong profile picture

If a professional headshot isn’t possible, try the following: 

Choose a photo that looks like you

Keep your photo up to date. And make sure candidates can recognize you. 

Put your face in the center of the frame 

Crop the picture from the top of your shoulder to just above your head so that your face fills about 60% of the frame.

Practice your facial expression 

As a recruiter, you want to appear warm and friendly. Don’t forget to smile with your eyes. 

Wear what you’d wear to work 

Wear clothes that match the environment at your office. And remember that solids look better on camera. 

Choose a nondistracting background

You want to be the focal point of your picture, so keep the background simple

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